Firstborn Entertainment

Why we invested

Diversified Experience Economy Portfolio - Geora Capital views the experience economy—especially local tourism and recreation—as a high-growth sector. First Born Entertainment offers multiple revenue streams across F&B, active entertainment, and tourism, aligning with Geora’s investment thesis in lifestyle-based local economies.

Tourism and Local Revitalization Potential - The company’s activity spaces (arcade, rage room, trampoline, bowling alley, and soon go-kart track) are designed to attract both residents and visitors, supporting regional tourism. This aligns with Geora Capital’s mission to stimulate inclusive and sustainable local development.

Strong Asset Utilization and Scalability - First Born’s model maximizes space efficiency by combining complementary activities within a single property. This structure allows for high daily foot traffic and repeat visits, while providing a blueprint that can be replicated in other cities or tourism clusters.

Seasonal and Experiential Programming - Its strategy of launching seasonal entertainment projects keeps engagement fresh and predictable, extending the tourist season and stabilizing cash flow throughout the year. Geora Capital sees this adaptability as key to long-term resilience in the entertainment and hospitality sector.

Community Anchor and Social Impact - The complex functions as a community hub that creates local jobs, supports microvendors (cafés, local artisans), and provides youth-friendly recreation. This fulfills Geora’s social investment pillar of empowering communities through creative and recreational infrastructure.

Synergy with Geora Ecosystem - First Born Entertainment’s venues can serve as platforms for Geora’s other ventures—hosting startup showcases, cultural events, or tourism-linked incubator activities. This ecosystem integration enhances both brand visibility and cross-sector collaboration.

Untapped Market and First-Mover Advantage - In regions like Lombok or secondary Indonesian cities, few players provide holistic, modern entertainment experiences. Geora identified First Born as an early mover in building destination-level recreational hubs that meet growing domestic tourism demand.

Future Expansion Opportunities - The planned go-kart and race track signify upward scalability into motorsport tourism—a rapidly emerging niche. Geora Capital sees potential for regional partnerships, sponsorships, and integration into eco-tourism and event circuits under its broader investment network.

Investing in Sustainability

Each company we invest in are obligated to set contribution goals to the United Nations Sustainable Development Goals.

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